Rule 8.- Know your WHY

While I debated myself over if this would be the very first rule, in the end I decided to leave it here since to be honest, all the rules in the codex are equally important to me.

Let’s begin with the rule:

Why the “why”?

We often read a lot about doing things, about motivation, about discipline, hard work, etc. but there’s a topic that is usually left aside, mainly because it feels implicit, obvious, when in fact, it is not and it is actually the support over which everything else stands.

It is the evasive: WHY?

The core that will hold everything else together.

Its importance lies in that this “why” is the reason you do what you do, if you don’t have a “why” then there’s no reason to do anything other than routine and inertia, and both of those reasons can only take you so far before they end up failing.

Say, you get out of bed at 4:30 A.M. to train, and that’s ok, but if you don’t have a why, if you don’t have a purpose for it, one day, you will feel too tired to get up and you will “realize” that there’s no real reason to get out of that bed that day, and the next, and the next.

Now, it is easy to give “small whys”, these are tiny reasons to do things, often easy to accomplish or too ethereal to be defined, the kind of answers you would expect to hear from every other person “get fit”, “learn more”, “have money”, small whys are mistakenly taken for good, a road to a goal, however I find them to be dangerous in the sense that their lack of specificity can backfire turn that road into a U turn back to the starting point.

Bruce Lee had a note called “My definite Chief Aim”, it said the following:

My Definite Chief Aim

I, Bruce Lee, will be the first highest paid Oriental super star in the United States. In return I will give the most exciting performances and render the best of quality in the capacity of an actor. Starting 1970 I will achieve world fame and from then onward till the end of 1980 I will have in my possession $10,000,000. I will live the way I please and achieve inner harmony and happiness.

Bruce Lee
Jan. 1969

As you can see, it was a clear objective, it was in a way, the reason he did everything he did, it clearly states what he wanted to achieve and what was his final goal, it even had dates and numbers to measure progress, and in such a short note a whole life stated its purpose, and this is what you must know for yourself if you really intend to keep your act together on the long run.

To finish this, our GREAT WHY, is what our ultimate goal in life is, what we want to achieve with our life, and how do we intend to achieve it. I can promise you, once you find your why, everything else is suddenly easy and enjoyable, because tasks are problems are no longer such, but only means to achieve our goal.

That’s it for this post; feel free to leave a comment and let us know what your WHY is!

You can leave a comment below or send me a mail to and let me know your thoughts or what you’d like to see posted in the future! Thanks for reading and see you next post!


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